THE PIVOT PACKAGE

Your work is world-class and your digital presence should reflect that. It doesn’t need to be flashy - but it does need to be findable.

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You have the experience. Now let's make it visible.

You spent years building a career, a reputation, and expertise that people trust.

But here's the problem: most of it happened under someone else's name. Their company. Their website. Their brand. Their Google results.

Now you're stepping into something new. Maybe you're consulting. Speaking. Starting your own business. Building a personal brand. Moving into advisory work. Or finally putting your own name behind the expertise you've spent decades developing.

Suddenly, people are looking you up.

And what they find doesn't come close to telling the whole story.

That's exactly what the Pivot Package is designed to fix.

Here’s the truth: if they SEARCH YOU and FIND NOTHING….you’re NOTHING to them.

You've led teams. Built businesses. Solved complicated problems.

Worked with incredible organizations. Developed the kind of expertise that takes years,
sometimes decades, to earn.

But someone who meets you today doesn't know any of that.

They Google you. They check LinkedIn. They click around.

And instead of finding a clear picture of who you are, what you know, and
why you're someone worth paying attention to, they find very little.

Or worse, they find an outdated version of you.

You don't have a credibility problem. You have a communication problem.

My job is to fix that.

You don't need to understand how the online world works, but you do need someone who does

That’s where I come in…..

Image of Personal Brand Strategist & Educator, Heidi Hapanowicz
Image of Personal Brand Strategist & Educator, Heidi Hapanowicz

I'm Heidi, and for close to two decades I've worked with personal brands. For a decade, I worked as an international brand photographer, helping hundreds of entrepreneurs show up like professionals online.

Here's what I saw again and again: stunning photos, slapped onto an amateur website, with messaging that made no sense. It was all misaligned. That's when I started building the whole brand ecosystem myself, instead of handing off one piece and hoping it fit with the rest.

I specialize in building pivot brands, for highly experienced professionals who never needed an online presence until now.

You don't need a flashy multi-page website. You don't need to post videos on Instagram or start a podcast. You need one sharp, strategic personal brand page that says: I know exactly what I'm doing, and I'm here to help your business win.

If you're stepping into consulting, speaking, or leadership work, and you want to be taken seriously in today's market, you need more than your resume. You need presence. You need clarity. You need to be findable.

Let's get you seen, hired, and respected, without making you feel like you're faking it.

That's why I created the Pivot Package.

BUSINESSES TODAY want to see PROOF not just of your RESUME - but of your RELEVANCE .

CLIENT CASE STUDIES

  • Singapore Airlines. Four Seasons. Disney. And still she couldn't get booked...

    My client, Diane, age 57, started working in hospitality fresh out of university.

    Singapore Airlines. Four Seasons. Disney. Thirty-plus years inside brands that set the global standard for guest experience.

    When she left corporate and launched her own company, she knew exactly where she wanted to speak: restaurant associations, hospitality groups, the industry she had given her career to.

    The demand was there. Her qualifications were unmatched and the people who met her wanted to hire her.

    The problem was she had no online presence save an old LinkedIn profile she hadn’t touched in years. When event organizers went to make the case internally, to sell her to the committee, the board, the program director, they had nothing to give them.

    Diane had gorgeous new headshots taken, we built her a one-page speaker website and a polished downloadable speaker bio sheet.

    Less than 30 days later, she booked her first $10,000 speaking engagement.

  • The difference between having credibility and communicating it.

    Jim had spent his entire career in corporate software. So when he decided to launch his own consulting business, expertise wasn't the problem. Visibility was.

    The people hiring consultants were often 20 or 30 years younger. They were smart, capable, and moving quickly. They did what any Millennial manager would do…

    They Googled him.

    What they found didn't reflect the consultant Jim had become. An outdated LinkedIn profile. A company he no longer worked for. Very little that communicated the depth of his experience or why he was worth hiring. In consulting, you are the product.

    If decision-makers can't quickly size you up, they'll move on. Not because you're unqualified, but because they don't have time to connect the dots. So we built Jim a strategic one-page consulting website.

    We positioned his decades of experience, clarified his expertise, created professional photography that reflected who he is today, and gave potential clients a clear picture of the value he brings.

    Shortly after launching, his consulting practice was fully booked.

    Jim didn't need more experience. He needed an online presence that made his experience impossible to overlook. That's the difference between having credibility and communicating it.

You have decades of results, but online you're invisible. Nothing reflects your authority, and AI tools can't find you, cite you, or recommend you. Your online presence doesn't match your reputation, and that gap is costing you opportunities you're already qualified for.

This works especially well for:

  • You know your field inside and out, but your online presence may not fully reflect the depth of your expertise. Whether you're launching a consulting practice or refining an existing one,

    The Pivot Package helps clarify your message, strengthen your credibility, and position you as the obvious choice in your niche.

  • You've built a body of work through books, speaking engagements, workshops, media appearances, or years of professional experience.

    The Pivot Package brings those pieces together into a clear, cohesive online presence that supports your authority and helps people quickly understand who you are and what you stand for.

  • You've spent years leading teams, managing projects, driving results, and building someone else's brand. Now you're ready to step into consulting, advisory work, speaking, or board positions.

    The Pivot Package helps transform decades of experience into a professional online presence that reflects your expertise and positions you for your next chapter.

  • You have decades of results, but online you’re invisible. Nothing reflects your authority, and AI tools can’t find you, cite you, or recommend you.

    You’ve built a serious career. You’ve led teams, solved complex problems, and earned the kind of expertise people pay for.

    But now you’re consulting, and you’re realizing something important:
    your online presence doesn’t match your reputation.

  • Leadership, discipline, strategic thinking, and real-world experience are incredibly valuable, but they don't always translate easily into the civilian marketplace.

    The Pivot Package helps you communicate your expertise, tell your story, and build a personal brand that opens doors to consulting, speaking, leadership, and new opportunities.

    People leaving the military and government positions.

    • You handled billion-dollar assets, national-level crises, or classified missions — and none of it shows up right on a resume

    • You led hundreds or thousands of people through conditions most executives have never imagined

    • You're transitioning into consulting, corporate leadership, or entrepreneurship and need to reintroduce yourself to a new world

    • Your current LinkedIn profile doesn't reflect the person who held that rank

    • You want to walk into your next chapter looking like the authority you already are

  • Whether you're a physician, practitioner, therapist, nutritionist, or wellness expert, your reputation often extends far beyond your website.

    The Pivot Package helps communicate your unique approach, showcase your expertise, and create an online presence that builds trust before a client ever reaches out.

  • Many successful business owners reach a point where they want to focus on consulting, mentoring, teaching, speaking, or sharing what they've learned.

    The Pivot Package helps transform a lifetime of experience into a personal brand that reflects where you're headed next, not just where you've been.

WHO IS THIS FOR..

WHAT WE CAN BUILD TOGETHER:

Depending on where you're headed, your Pivot Package can include:

  • Positioning and messaging

  • Professional bio

  • LinkedIn positioning

  • Personal website

  • Search presence

  • Content direction

The goal isn't to make you look like someone new. It's to make it much easier for people to see the value that's already there.

The Pivot Story Extraction Method™

Here's what makes the Pivot Package different from hiring a photographer, web designer, and copywriter separately, which would cost you $5,000 or more and take months of coordination.

I've developed a specific questioning process, refined over nearly two decades of working with personal brands, that helps professionals articulate their expertise, identify their ideal clients, and clarify their unique value in a single 60-minute strategy call.

This isn't a casual conversation. It's a structured interview designed to extract the exact positioning, messaging, and story elements that make you credible and compelling online. It's the core of how this process works, which is why it's built into every Pivot Package, not offered as an optional extra.

here’s how it WORKS

  • Book the Pivot Package and choose your start date and strategy call time on my calendar. This reserves your spot and officially begins your project.

  • Right after booking, you'll get a guided intake document asking about your work history, your current LinkedIn and online presence, the direction you're moving toward, and any goals or constraints I should know. I also research everything I can already find about you online, so you're not starting from scratch or repeating yourself.

  • We get on a 60-minute call where I ask a structured series of questions designed to uncover the heart of your expertise, experience, and unique value. You don't need to prepare talking points or figure out what to say in advance. Just show up and answer

  • Using your intake and my research process, I create:

    • Your one-page personal brand website

    • Your updated LinkedIn profile

    • Clear, professional messaging aligned with your next chapter

    Once your start date begins, the Pivot Package is completed within 14 days.

  • Your completed page is delivered within 14 days of your start date, along with two rounds of revisions to make sure it's right.

    You don't need to be good at marketing. You give me the information. I handle the structure, clarity, and execution.

FAQs

  • Girlfriend, I created this JUST for you! You don’t need to be “into tech” or understand jargon you just need to want to be FOUND ONLINE by AI.
    Absolutely not. I handle all the technical setup including domain, hosting, and launch. You'll receive simple instructions for making minor text updates in the future, but I take care of everything to get you live.

  • From our initial strategy call to your site going live is exactly two weeks

    The strategy call itself is 60 minutes, and you'll receive two rounds of revisions to ensure everything is perfect.

  • No problem. I provide guidance on getting photos taken (even with just a smartphone and good lighting), or we can work with photos you already have. Many clients use existing headshots or professional photos from their corporate days.

  • Yes. I provide simple instructions for making text updates yourself. For design changes or major updates, I offer ongoing support packages, or you can hire any web designer since the site is built on standard technology.

  • Of course, we’ll work together so your your site perfectly represents you and you feel confident sharing it!

  • No. It's for experienced professionals whose online presence no longer reflects where they're going. You might be moving into consulting, speaking, advisory work, entrepreneurship or simply becoming more visible under your own name.

  • LinkedIn is important, but it only tells part of your story. A personal website gives you a place to bring your experience, expertise, services, media, speaking, and point of view together.

  • That's part of the process. You don't need to arrive with perfect positioning. We'll look at your experience, strengths, and goals and find the through-line that connects where you've been with where you want to go.

  • No. That's actually the opposite of what we're doing. You're starting from experience. We're deciding what from your past supports your future and making that much easier for people to understand.

  • That's incredibly common, especially if you've spent most of your career working under another company's brand. We'll build the foundation around your own name so that when someone searches for you, they can quickly understand who you are, what you've done, and what you do now.

  • No problem. You don’t need to be “into tech” or understand jargon you just need to want to be FOUND ONLINE

    My team and I handle all of the technical setup including domain, hosting, and launch.

    You'll receive simple instructions for making minor text updates in the future, but I take care of everything to get you live.

  • From our initial strategy call to your site going live is exactly two weeks

    The strategy call itself is 60 minutes, and you'll receive two rounds of revisions to ensure everything is perfect.

  • No problem. I provide guidance on getting photos taken (even with just a smartphone and good lighting), or we can work with photos you already have. Many clients use existing headshots or professional photos from their corporate days.

  • Yes. I provide simple instructions for making text updates yourself. For design changes or major updates, I offer ongoing support packages, or you can hire any web designer since the site is built on standard technology.

  • Of course, we’ll work together so your your site perfectly represents you and you feel confident sharing it!

    • Someone does a search for you online and they find a clean, professional page that immediately communicates your expertise

    • You send a link to potential clients and hear back: "I looked at your site and I'm impressed"

    • You never worry that your online presence is costing you opportunities

    • You walk into conversations knowing they've already seen proof of your credibility and value