THE PIVOT PACKAGE
Your work is world-class and your digital presence should reflect that. It doesn’t need to be flashy - but it does need to be findable.
You built your career in a world where personal branding wasn't a "thing."
You didn't need a slick website or curated headshots to be taken seriously.
You had the results. The experience. The respect.
And that should still be enough.
But here we are in 2026 - and now, before you ever walk in the door or get on a call, you're being searched for online.
And if the only thing that shows up is an old LinkedIn profile…
well, let's just say that's not how the game is played anymore.
These companies, many led by people young enough to be your kids, aren't just looking at your résumé.
They want proof of your relevance.
They want a brand that matches your brilliance.
They want to see who you are before they ever talk to you.
Your work is world-class. Your knowledge is unmatched.
You shouldn't have to "sell yourself" to someone half your age.
But in today's world, you do need to show up online in a way that feels sharp, credible, and current.
Here’s the truth: if they SEARCH YOU and FIND NOTHING….you’re NOTHING to them.
What life looks like when your digital presence finally matches your expertise:
Someone does a search for you online and they find a clean, professional page that immediately communicates your expertise
You send a link to potential clients and hear back: "I looked at your site and I'm impressed"
You never worry that your online presence is costing you opportunities
You walk into conversations knowing they've already seen proof of your credibility and value
You don't need to understand how the online world works, but you do need someone who does
That’s where I come in…..
I’m Heidi and for close to two decades I’ve worked with personal brands. For a decade, I worked as an international brand photographer, helping hundreds of entrepreneurs show up like pros online.
But here’s what I saw again and again: stunning photos… slapped onto an amateur website, with messaging that made no sense. It was all misaligned. That’s when I started building the whole brand ecosystem myself.
I specialize in building pivot brands for people like you. Highly experienced professionals who never needed an online presence - until now.
You don’t need a flashy multi-page website. You don’t need to post videos on Instagram or start a podcast. You just need one sharp, strategic personal brand page that says: “I know “exactly” what I’m doing and I’m here to help your business win.”
If you’re stepping into consulting, speaking, or leadership work and you want to be taken seriously in today’s market - you need more than your résumé. You need presence. You need clarity. You need to be findable.
Let’s get you seen, hired, and respected -without making you feel like you’re faking it.
That’s why I created The Pivot Package
BUSINESSES TODAY want to see PROOF not just of your RESUME - but of your RELEVANCE .
here’s how it WORKS
We start with a one-hour strategy call where I'll ask a series of thoughtful questions designed to uncover the heart of your expertise, experience, and unique value.
From there, I take everything you've shared and transform it into a polished, professional online presence that feels like you, sounds like you, and clearly communicates the value you bring.
You don't need to write copy, organize your thoughts, or figure out what to say. Simply show up, answer a few questions, and let me do the heavy lifting.
Your completed page will be delivered within 14 days, ready to share with clients, colleagues, speaking opportunities, referral partners, and anyone who needs to understand exactly who you are and what you do.
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Once you book the Pivot Package, you will schedule your start date on my calendar. This reserves your spot and officially begins your project.
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Instead of asking you to prepare or explain everything on a call, I send you a guided intake document.
This includes questions about:
Your work history and experience
Your current LinkedIn profile and online presence
The direction you are moving toward
Any goals, preferences, or constraints you want me to know
I also use my own process to review and research everything I can already find online, so you are not starting from scratch or repeating yourself.
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A one-hour call is available if you want it, but it is not required.
Some clients love talking things through live.
Others are busy and prefer to skip the call entirely.
Both options work.
I have a clear framework for extracting what I need from your materials and building your personal brand foundation without taking up your time.
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Using your intake and my research process, I create:
Your one-page personal brand website
Your updated LinkedIn profile
Clear, professional messaging aligned with your next chapter
Once your start date begins, the Pivot Package is completed within 14 days.
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This process is designed to respect your time. You do not need to prepare talking points. ou do not need to figure everything out in advance.
You do not need to be “good at marketing.”You give me the information. I handle the structure, clarity, and execution.
In return you’ll get a killer new bio, a one-page personal website and a reformatted LinkedIn page.
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You know your field inside and out, but your online presence may not fully reflect the depth of your expertise. Whether you're launching a consulting practice or refining an existing one,
The Pivot Package helps clarify your message, strengthen your credibility, and position you as the obvious choice in your niche.
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You've built a body of work through books, speaking engagements, workshops, media appearances, or years of professional experience.
The Pivot Package brings those pieces together into a clear, cohesive online presence that supports your authority and helps people quickly understand who you are and what you stand for.
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You've spent years leading teams, managing projects, driving results, and building someone else's brand. Now you're ready to step into consulting, advisory work, speaking, or board positions.
The Pivot Package helps transform decades of experience into a professional online presence that reflects your expertise and positions you for your next chapter.
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You have decades of results, but online you’re invisible. Nothing reflects your authority, and AI tools can’t find you, cite you, or recommend you.
You’ve built a serious career. You’ve led teams, solved complex problems, and earned the kind of expertise people pay for.
But now you’re consulting, and you’re realizing something important:
your online presence doesn’t match your reputation. -
Leadership, discipline, strategic thinking, and real-world experience are incredibly valuable, but they don't always translate easily into the civilian marketplace.
The Pivot Package helps you communicate your expertise, tell your story, and build a personal brand that opens doors to consulting, speaking, leadership, and new opportunities.
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Whether you're a physician, practitioner, therapist, nutritionist, or wellness expert, your reputation often extends far beyond your website.
The Pivot Package helps communicate your unique approach, showcase your expertise, and create an online presence that builds trust before a client ever reaches out.
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Many successful business owners reach a point where they want to focus on consulting, mentoring, teaching, speaking, or sharing what they've learned.
The Pivot Package helps transform a lifetime of experience into a personal brand that reflects where you're headed next, not just where you've been.
WHO IS THIS FOR..
The Pivot Story Extraction Method™
Here's what makes the Pivot Package different from hiring a photographer, web designer, and copywriter separately (which would cost you $5,000+ and take months of coordination):
I've developed a specific questioning process - refined over nearly two decades of working with personal brands - that helps professionals articulate their expertise, identify their ideal clients, and clarify their unique value in just 60 minutes.
This isn't a casual conversation. It's a structured interview designed to extract the exact positioning, messaging, and story elements that make you credible and compelling online.
Then I take everything we discussed and build your complete brand presence: website, bio, messaging, and tech setup. You don't coordinate multiple vendors. You don't explain your story three times to three different people. You don't waste weeks going back and forth.
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![Gregory T. Arabatzis]()
"HEIDI POSSESSES A REMARKABLE TALENT FOR CREATING ENGAGING WEBSITES THAT EXUDE CLASS AND CREDIBILITY MAKING THEM THE TALK OF THE INDUSTRY...."
Her trustworthiness and thoughtfulness shine through in her work, and she consistently meets challenging deadlines while maintaining a calm demeanor. I wholeheartedly recommend her for her exceptional skills and professionalism.
Gregory T. Arabatzis - New Jersey
GBARA Health Solutions -
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"HEIDI TOOK MY PAST EXPERIENCE AND MADE ME LOOK LIKE A ROCKSTAR"
awareness goddess sun salutation. Kombucha withthedolphins Phish prayerflags earthday discoveringvaluabletruths, manifestation singingbowltherapy aswehonor peacockfeather toendsuffering contactimprov, sharing biomat changeagent soundhealing.”
Shelley Sinha - New York City
Television Producer -
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DESPITE 30 YEARS IN THE BUSINESS I WASN'T GETTING HIRED
A company straight up told me “you don’t have an online presence and so I can’t sell you to my bosses…that’s when I found Heidi
Jim - Philadelphia, PA
Consultant -
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IF HEIDI SUGGESTS SOMETHING I DO IT. I MAKE MONEY EVERYTIME I TAKE HER ADVICE
Description goes here -
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"HEIDI HAS BEEN INVALUABLE FOR MY COMPANY
MEGAN WEKS, DATING COACH, MATCHMAKER & FOUNDER OF THE MANFUNNEL METHOD®
FAQs
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Girlfriend, I created this JUST for you! You don’t need to be “into tech” or understand jargon you just need to want to be FOUND ONLINE by AI.
Absolutely not. I handle all the technical setup including domain, hosting, and launch. You'll receive simple instructions for making minor text updates in the future, but I take care of everything to get you live. -
From our initial strategy call to your site going live is exactly two weeks
The strategy call itself is 60 minutes, and you'll receive two rounds of revisions to ensure everything is perfect.
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No problem. I provide guidance on getting photos taken (even with just a smartphone and good lighting), or we can work with photos you already have. Many clients use existing headshots or professional photos from their corporate days.
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Yes. I provide simple instructions for making text updates yourself. For design changes or major updates, I offer ongoing support packages, or you can hire any web designer since the site is built on standard technology.
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Of course, we’ll work together so your your site perfectly represents you and you feel confident sharing it!
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That's exactly what the Pivot Story Extraction Method is designed for. Through my structured questioning process, I'll help you articulate your expertise, identify your unique value, and clarify your positioning — even if you've never thought about it this way before.
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Yes! You'll receive a professionally written bio optimized for both your website and your LinkedIn profile. Many clients also use it for speaker submissions and advisory board applications.
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Your site goes live and you own it completely. You'll have access to make updates, and I provide documentation on how to do basic edits. If you want ongoing support, I offer maintenance packages, but there's no requirement.
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Yes. I guarantee you'll receive all deliverables as described, delivered on time. If you're not satisfied after two rounds of revisions, I'll continue working with you until you are. I've been doing this for nearly 20 years because I stand behind my work.
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I created this JUST for you! You don’t need to be “into tech” or understand jargon you just need to want to be FOUND ONLINE by AI.
Absolutely not. I handle all the technical setup including domain, hosting, and launch. You'll receive simple instructions for making minor text updates in the future, but I take care of everything to get you live. -
From our initial strategy call to your site going live is exactly two weeks
The strategy call itself is 60 minutes, and you'll receive two rounds of revisions to ensure everything is perfect.
-
No problem. I provide guidance on getting photos taken (even with just a smartphone and good lighting), or we can work with photos you already have. Many clients use existing headshots or professional photos from their corporate days.
-
Yes. I provide simple instructions for making text updates yourself. For design changes or major updates, I offer ongoing support packages, or you can hire any web designer since the site is built on standard technology.
-
Of course, we’ll work together so your your site perfectly represents you and you feel confident sharing it!
-
Girlfriend, I created this JUST for you! You don’t need to be “into tech” or understand jargon you just need to want to be FOUND ONLINE by AI.
Absolutely not. I handle all the technical setup including domain, hosting, and launch. You'll receive simple instructions for making minor text updates in the future, but I take care of everything to get you live. -
From our initial strategy call to your site going live is exactly two weeks
The strategy call itself is 60 minutes, and you'll receive two rounds of revisions to ensure everything is perfect.
-
No problem. I provide guidance on getting photos taken (even with just a smartphone and good lighting), or we can work with photos you already have. Many clients use existing headshots or professional photos from their corporate days.
-
Yes. I provide simple instructions for making text updates yourself. For design changes or major updates, I offer ongoing support packages, or you can hire any web designer since the site is built on standard technology.
-
Of course, we’ll work together so your your site perfectly represents you and you feel confident sharing it!