Heidi Hapanowicz 9/9/26 Heidi Hapanowicz 9/9/26

Do You Need PR, SEO, or a Visibility Strategist? Here's How to Tell

Read More

Heidi Hapanowicz 8/18/26 Heidi Hapanowicz 8/18/26

What's included in a brand and visibility audit?

Read More

Heidi Hapanowicz 8/18/26 Heidi Hapanowicz 8/18/26

What's the difference between a personal branding strategist, coach, and consultant?

Read More

Heidi Hapanowicz 8/18/26 Heidi Hapanowicz 8/18/26

How do I get my business to show up in ChatGPT and AI search results?

Read More

Heidi Hapanowicz 6/24/26 Heidi Hapanowicz 6/24/26

What Do SEO, Content Creation, AI, Social Media, Reviews, LinkedIn, Podcasts, and Your Website Have in Common?

Read More

Heidi Hapanowicz 7/23/25 Heidi Hapanowicz 7/23/25

How Do I Get My Website to Show Up in ChatGPT or Perplexity?

Read More

Heidi Hapanowicz 7/23/25 Heidi Hapanowicz 7/23/25

What’s the Difference Between SEO and AI Optimization (AIO)?

Read More

Heidi Hapanowicz 7/23/25 Heidi Hapanowicz 7/23/25

Visibility in the AI Era: Why I'm Teaching This (even if you hate AI)

Read More

Heidi Hapanowicz 7/23/25 Heidi Hapanowicz 7/23/25

AI Can’t Recommend You If It Doesn’t Understand You: How to Start Training AI to Recognize What You Do

Read More

Heidi Hapanowicz 7/23/25 Heidi Hapanowicz 7/23/25

From Photography to Pattern Recognition: Why I Stepped Back from Being #1 in SEO to Build This New Space

Read More

Heidi Hapanowicz 7/23/25 Heidi Hapanowicz 7/23/25

Why Your Website Needs to Start Sounding Like Something Someone Would Say Out Loud

Read More

Heidi Hapanowicz 7/23/25 Heidi Hapanowicz 7/23/25

What Stays the Same (and What Doesn’t) in the Shift from SEO to AI Visibility

Read More