Heidi Hapanowicz Personal Brand Photography

Praise from Clients

I don’t know how she did it, but Heidi captured my essence. I never felt overly posed, was 100% comfortable and was never rushed. Heidi’s professionalism is absolutely stellar, second to none. I felt that she truly cared about my shoot (maybe more than me, ha!). I would, without a doubt, rebook with Heidi in the future.
— - Natalie Diasti, Author & Screenwriter
Heidi knows how to capture who you are naturally and without pretense. I really enjoyed the whole experience as she is a true professional who makes you completely at ease. I loved the pictures so much, I will definitely use her again!
— Cecelia Lamardo, Sotheby's Realty
I’ve never liked having my photos taken, and, truth be told, I’ve never been thrilled with any photos of me. That was until I worked with Heidi. She’s a consummate professional. I was nervous until she made sure I wasn’t..... I particularly appreciated how laid-back and easy-going she is...  But none of that would have mattered if I hadn’t been absolutely thrilled with the results. Which I am. For the first time in my life I look like I think I look when I think about myself on my best days ;-) If you can afford to work with Heidi, then you absolutely must.”
— Matthew Kimberley, Author of How to Get a Grip

I knew that I needed to go directly to Heidi to assist me in refining my brand and brand image. Heidi understood exactly what I needed, took my ideas and transformed them into images that perfectly encompassed the evolvement & growth of both me and my business.
—  -Jennifer Dietrich, Business Strategist & Mentor
Heidi should rename her entire business “Make Me Look Hot, Hot, Hot!” because that’s exactly what she’s a flipping genius at—and I speak from personal experience, after having done a full-blown photo shoot with this goddess of confidence and swagger. Who knew there was a perfect way to tilt your head so EVERY PHOTO TURNS OUT PHENOMENAL? (At least, the ones where I’m not dying laughing at myself!) Who knew that doing this one little trick with your eyes changes everything? And, real talk: there are makeup and clothing tricks that I am fairly sure come straight from the celebrity files, because that’s exactly how I felt the day of my photoshoot: like an absolute, charismatic, smoke-show celebrity! Given that my iPhone selfies would argue otherwise, I am convinced that Heidi was put on the planet to help women look and feel as strong and powerful as they are. And bonus: my headshots turned out siiiiiiiiiiiiiick! (And I’m thrilled to report that, yes, they have made me money. A lot of it.)
— Ash Ambirge, The Middle Finger Project
Heidi helped me design a branded photoshoot well beyond my expectations.  With the information that I provided she arranged the photoshoot of my dreams, from a yacht to a private plane, and made sure I was happy with the final product!  She is a dream to work with and makes being in a photoshoot all seem effortless! If I could give her 6 stars I would. I’ll be back!
— Chelsea Bond, Award Winning Jewelry Designer & Video Stylist
Heidi is the most talented photographer I have ever worked with.  I recently re-branded my company and she was instrumental in the process.  She knew exactly what I was looking for and helped me to get the perfect shots for my new brand image! She captured the essence of my business and my brand. I will use her again and again!
— Carrie Charles, Author, Coach & Creator of "The Limitless Method"
I love working with Heidi! She has a way of making me feel comfortable in front of the camera.  Her expertise and knowledge about photography and branding is on point.  She listened to me and created the look and feel of what I wanted for my business.  I wish I could give her more than 5 stars!
— -Lindsay Marino-Mitchell, Intuitive Medium and Radio Host
Heidi helped guide me through the entire process by doing a pre-shoot planning session where we talked about my brand and what type of feeling I wanted my pictures to elicit...she made sure we planned out exactly what pictures were needed for my website, lead magnet, Facebook ads, social media profile images, so that nothing was missed. It was like working with a branding expert, stylist, consultant and photographer all wrapped up in one.
—  Megan K. Harrison, Product Launch Consultant, Chicago
Heidi is a true professional. The process begins with Heidi doing her research on your business and branding expectations, setting up a vision board and finalizing all the details for you shoot. She guides you through what to expect the day of your shoot and offers THE best preparation guide so that your shoot can exceed your expectations. Most importantly she makes you feel confident and relaxed in front of the camera so that your photos reflect the best YOU possible! An amazing talent. Heidi is fast becoming the “Go-To” photographer for entrepreneurs.
— -Victoria Auger, Designer and Lifestyle Curator
What can you say about an experience that exceeded your expectations?  Heidi has expertly talked me through becoming the face of my brand.  Her talent is evident through every step of the process.  Her passion to help you succeed shows through the time she puts into making sure you get exactly what fits your brand personality.........With love, respect and admiration,
— -Natalia Levey, Founder of Healthy-Intent.com
I just received finished copies of the book today and I wanted to thank you for a lovely author photo! The novel goes on sale Feb. 7th!
— - Karen Brown, Author of Little Sinners & Other Stories

“Heidi’s photos are the bomb! She’s so much fun to work with AND a true INFP who loves making her clients shine!”

— Katya Varbanova, Founder of 20k Nation
photographed in St. Julians Bay, Malta


Heidi has a gift for capturing authentic moments when we’re revealing our essence with the best location, lighting, clothes, hair, and make-up. A fantastic brand photo is no accident.
— Lynda Marie Roy, Denver, Colorado
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Heidi is so very talented! She can bring out the best in a person and teach you to feel comfortable in front of the lens.  I cannot wait to book another session and bring my friends! Thank you for a great day and lasting memories!
— Sara Stakely - Philadelphia, Pa
Heidi is amazing! She makes you feel so comfortable throughout the whole shoot and makes you laugh!  Not to mention she is so welcoming! I would recommend her to everyone I know!
— - Savannah Smith, Health & Fitness Coach
Heidi made me feel so comfortable. The pictures she took came out AMAZING!  I am thrilled with the results!”
— Elizabeth Hartke - Founder of Drop-the-Cookie, Boston, Ma
Heidi made my photoshoot such a memorable experience.  She really makes you feel so comfortable with the process and certainly knows EXACTLY how to capture and create the most perfect images! She is talented, fun and most of all PASSIONATE about her work.  My photos are more beautiful than I ever could have imagined! I cannot wait to work with her again!” 
— Amanda Kaytes, Soul Hearted Fitness - Ft. Lauderdale, Fl
The photo shoot opened my eyes to a world of women entrepreneurs. The other women who have passed through Heidi’s lens support me by being beacons of success. We are all encouraging each other simply by following our dreams. I feel honored to be apart of that community. No matter what happens, I know I can branch out into something else confidently knowing that I have photos that represent who I am. 
— - Allison Parry, Actor
I have had headshots done in the past with other photographers and it was an uncomfortable experience. They didn’t talk to me, give me any tips, just took shots and I felt stiff.  But with Heidi, I really feel free to be myself.  I was so glad she gave me tips for better shots (“move your head forward a bit”, etc.). We laughed a lot - and that makes for great pictures, too.
— Kathy Heshelow, Founder of Sublime Skincare
“After putting off a new shoot for so long, when the opportunity to work with Heidi came up I jumped at the chance. It was such a relief to work with someone who understood what I wanted to communicate through my new photos. We laughed, explored, snapped and celebrated Best of all, it was so EASY, super fun and amazingly fast. I can firmly cross worrying about new photos off of my list - thank you Heidi. You totally rock!”
— Laura Husson, Business Beyond Belief, Photographed on Isle of Wight in England
She was nothing short of amazing with my photoshoot. She helped me pinpoint my brand and had endless ideas. She is brilliantly creative, fun to work with and really did an amazing job creating a variety of “looks” on me. Heidi is truly such a professional photo-grapher. She is patient and has a great eye for angles, lighting and flattering. Thank you for the most beautiful photos of me ever!
— Seay Stanford, Beachbody Coach & Author 
My photoshoot with Heidi was one of the best days of my life! I left feeling like I had just stepped out of a magazine! And the best part is, every time I look at them I get to relive it!”
— Alaina Martines, Tampa, Fl
I left feeling incredibly beautiful My photoshoot with Heidi was absolutely spectacular.  I had recently lost over 50 pounds and we were able to capture my transformation. I left feeling incredibly beautiful and as if I was the center of attention.
— Kelly Ricard
I have been working with Heidi for years now!  We always have the best time at our shoots.  Heidi truly wants her clients to succeed! I’m now working as a professional model in Miami.
— Annesley MacKinnon, BMG Model & Talent - Miami, Fl
The photo shoot opened my eyes to a world of women entrepreneurs. The other women who have passed through Heidi’s lens support me by being beacons of success. We are all encouraging each other simply by following our dreams. I feel honored to be apart of that community. No matter what happens, I know I can branch out into something else confidently knowing that I have photos that represent who I am. 
— Allison Parry, Actor
I love my business headshots! I get compliments all of the time! I absolutely love my photos! Thank you Heidi!
— Sara Evans, Attorney, Tampa
Heidi is so talented and absolutely amazing! I LOVE my photos!  Heidi is truly a Goddess of photography! Best. Photos. Ever.
— Katie Selman, Tampa
Where do I start?! From the breathtaking backdrops chosen, to the personal care and attention given during the shoot, to the GORGEOUS photographs themselves!!! Heidi not only knew *exactly* what I wanted, but she went above and beyond to create the BEST experience. It was my first photoshoot so I was a little nervous, but Heidi’s personality made me feel instantly comfortable and made the shoot FUN!!! And of course, when I saw the photos I drooled. Heidi genuinely cares about you and your business! If you’re thinking about it, don’t hesitate - I promise it’s absolutely worth it!
— Penelope Kim, Miami, Florida
Heidi is the best I felt comfortable, I didn’t want to leave my shoot. I had my photos done this year and then took my family back for more! She for sure is your photographer!
— Nicole Cuervo, Photographer, Tampa
Working with Heidi was wonderful from start to finish. She handles EVERYTHING so flawlessly that all you have to do is show up and smile. Heidi knows how to bring out your best in front of the lens so that the true you shines through.
— Paula Brett, Artist
I have had headshots done in the past with other photographers and it was an uncomfortable experience. They didn’t talk to me, give me any tips, just took shots and I felt stiff.  But with Heidi, I really feel free to be myself.  I was so glad she gave me tips for better shots (“move your head forward a bit”, etc.). We laughed a lot - and that makes for great pictures, too.
— Kathy Heshelow, Founder of Sublime Skincare
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I had my head shots taken with Heidi a few months ago and have had numerous compliments! I was thrilled with the results! The process started from the time I made my appointment. Heidi gave me step my step instructions on what to expect before, during and after the shoot... all which were very helpful! The shoot was lots of fun and she offered great pointers to make me feel relaxed and get great results. Heidi is a professional and I highly recommend her!
— Meredith Cernuda, Social Media Strategist
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My photoshoot was a blast! Heidi is joy to work with. I loved her before the shoot even started. Her unique process is thorough and ensures that your pictures reflect YOU—and your work. She makes you shine and look so very radiant! I’ve never felt prettier and love how my website turned out, built around these awesome pictures. There is such a variety and a richness that I never come up short when I need a photo. People compliment my pictures all the time!
— Iris van Ooyen, The Netherlands
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I have had the pleasure of doing several shoots with Heidi and plan on doing another one soon! I am addicted to her energy and how comfortable she makes you feel behind the camera. It’s like it isn’t even there! I use the pictures for my website and any media I am doing and I feel confident giving my head shot to someone for the first time ever!! Her step-by-step guides before your shoot are so valuable and I felt ready to have my picture taken. She takes the most BEAUTIFUL pictures and makes the experience so fun!! I am so grateful she came into my life!
— Jaclyn Shedden, Tampa, Florida
“Love your professionalism, vision, and ability to truly feel each person and deliver the most amazing photos! So grateful for the beautiful work that you do! You are AMAZING! Thank you!
— -Elena Bensonoff, C.RPH, ABAAHP Diplomate, Founder of Wholistic Photographed in Paris, France
Heidi is truly gifted!! She made me feel so comfortable and took amazing pictures. I didn’t know I could look so good. She has an eye for setting, lighting and poses. I can’t imagine anyone better than her for pictures.
— Nicole Holder
A skilled, wise and philosophical artist with an eye for physical and emotional detail allowing her to capture subtle beauty and characteristics with profound effect. She is a unique and impressive professional.
— Peter Baxter
They were so beautiful, I cried when I saw the photos!
— Vicky Elridge
She has the gift of an amazing eye who knows how to find that “look” in all of the subjects she shoots.
— Joanne Giorgetti
Heidi is a wonderfully creative and passionate photographer....we will use her again and again.
— Jane Ramos
She walked me through everything and gave me great advice on what to wear, how to pose, etc. She had so much knowledge about how I should brand myself in my acting career.
— Taylor Saganowich, Actor, Los Angeles, CA
I am a makeup artist who recently worked alongside Heidi. She has an amazing ability to connect with her clients and put them at ease. The best images come from a high level of comfort. What a joy Heidi is to work with!”
— Angela Rossi, Makeup Artist
Heidi is extremely talented and professional, not only as a photographer but as website designer. We have been thrilled with the work she has done for our law firm!
— Tobyn DeYoung, Attorney, St. Petersburg, FL
These are the first photos I’ve ever really loved of myself! Thank you, thank you, thank you!
— Maranda Centeno
I feel like my shoot with you was kind of a turning point for me emotionally when I started to invest in myself from multiple angles......instead of always trying to serve everyone else. You played a huge part in that, and I will always hold a special place in my heart for you and your service to the world. Love ya, girl!
— N., Tampa, Florida
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Heidi exceeded my expectations and was a pleasure to work with. Her “go getter” mentality behind the camera will make anyone feel confident & comfortable during their photo shoot. The pictures turned out better than ever anticipated and I could not be happier. Thanks, Heidi. Definitely will recommend to others.
— C. Daniel Roberts, Tampa, Florida
I love the final photos! I’m so glad I chose to work with you in getting my headshots completed. You made me feel so comfortable. Thank you for being so gracious to me.
— Tiffany Rivera
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Brilliant, fun, fast, reliable & beautiful.. amazing to do business with. One of the best branding photographers in Tampa and likely the nation, without a doubt.
— Thomas Stinson, Tampa, Florida
Heidi was so responsive and helpful throughout the photo shoot planning process. And let me tell you, her photos are AMAZING. She really knows what she is doing and takes the time to make sure you are happy.
— Sarabeth Lewis, Tampa, Florida
Heidi is amazing! She makes you feel very comfortable and confident throughout the entire shoot. She also helps you through everything leading up to your session. If you have any questions or concerns she is very quick to respond to your emails. Professional in every way!
— Sean Morris, Actor

Praise for Courses
Personal Branding Photography Academy 

She has an unbelievable ability to share tips, techniques and strategies about the photography business, what’s behind a really good photograph, how you can communicate your message in photos, all things I’ve never noticed in getting photos taken.....that would have made such a difference in communicating a better brand position.
— Dr. Bridget Cooper, Author, Speaker & Leadership Coach
Heidi’s course made me look at my photoshoot in a whole new way. Her ideas inspired me to create a coherent vision for my shoot that is the best version of me, and exactly what my clients need to see to have the utmost confidence in my abilities. I never would have put the pieces together if it hadn’t been for this course. Heidi is turning me into a star!
— Mary Fernandez, Visibility Strategist, San Diego
Be sure to clear your diary for Office Hours, it’s like having coffee with your best friends. I am going to have withdrawal symptoms! Be prepared for a journey of self-reflection with Heidi who has abundant wisdom, talent and warmth. Before the course I hated having my photograph taken. I felt so self-conscious about my body and it really showed. While I’m not lining up to be a model, yet I have a quiet confidence about branding photography that is translating to other areas of my life. I can love and honour my beautiful curves, they are part of me and my journey!
— Bev Roberts, Australia
I’ve never been totally comfortable in front of the camera. In fact, I would actually become anxious whenever being asked to be in a photo! I am more confident in front of the camera and feel like I have such a better plan for my business. I know who I am talking to now and have so much more clarity.
— Lynn Mee, Fitness Coach, Boston, Ma
An understanding of the needs of a photo shoot, how to prepare, how to get the best out of it. Confidence is a huge issue when being photographed and we can often be filled with self doubt. This really focuses on the issues around this such as -what to wear, hair, make-up and what to expect on the day. Putting all this together means you can make the whole experience more positive and able to get the photos you want for your business.
— Andrea Morgan, Founder of Citrus Content, UK
You not only learn to get specific on your target client, but you learn tips for finding the best locations for your shoot, props to use to spice up your images, hair & makeup tips, posing, clothes to wear, and more. I’d never thought about it in such detail.....but now I can’t WAIT to hire a photographer & turn all of my ideas into reality! I have so much more confidence in being able to communicate my vision to a photographer
— Vicky Cook, Heart & Moxie Coaching
This course blows my mind. It covers things I never even would have thought of! It will open your eyes to things your photographer should know as well
— Katy Saer, Miami
When I started the course I dreaded photo shoots and would pull everything together a day or a few hours before the shoot..now I have a plan
— Sarah Mastriani-Levi
Heidi’s course was incredibly inspiring for me. It has opened up new possibilities for me and gave me a completely new look at my photography business.
— Mascha Powalka, Photographer, Germany
Before Heidi & I met I was unsure about putting my face on my website, much less on a book cover! She has {helped me} erase all of my fears and doubts. I’m now PROUDLY putting my face and image in front of my brand! Her course is a must take for any entrepreneur who needs to gain confidence with their online visibility!
— Natalia Levey, Author & Publisher of Healthy Intent Online Magazine


Praise from Photographers on Biz Strategy

“Heidi is a genius when it comes to helping people with their personal branding. Her eye, insight and sheer volume of tips and strategies to get the job done is truly astonishing. I kept finding myself being surprised at the amount of stuff I didn’t even know I didn’t know. It was like coming around a corner to have a whole new world open up in front of me. Her passion, integrity and enthusiasm are downright infectious. Don’t even hesitate to learn from the best in the business. ”
— Anita Watkins, Professional Photographer, London, Ontario
For photographers out there on the fence about this Heidi Hapanowicz is an amazing teacher/coach. Her strategy session was FULL of useful tasks and not just full of fluff. I HIGHLY recommend her! When someone of her skill and expertise opens her time up for strategy session it would be silly not to take it!

Heidi, a lot of people are promoting regurgitated strategies, you customized our session. I appreciate that!
— Ajani Truth, Photographer
Shout out to the most amazing Heidi Hapanowicz who is the most validating person! If you are a photographer struggling with business or just wanting clarity on your plan, she is your woman. She offers a “pick your brain session” something everyone should be doing! Thank you so much for our session! I’ve been having a waterfall of ideas since Monday”
— C. Vibert, Photographer

Pro Photographer Course

I now have a community (of other photographers who are transitioning into personal branding photography as well) to ask any questions. I could ask Heidi if I was unsure of a new topic that came up, her expertise and reassurance gave me a sense of stability. Since I started to talk about myself as a personal branding photographer, not only my clients but I also take myself more seriously!
— - Iza Hegedüs, Photographer, Vienna, Austria - www.izahegedus.com
Heidi’s course helped me see a different perspective on brand sessions and how I can integrate them into my business. Also helped me gain confidence in planning, pricing and marketing my sessions. My favorite part of the course was all of the guest experts she had and the generous amount of time she gave to answering all of our questions.
— Shayna Hardy, Photographer, Baltimore, Maryland - www.shaynahardy.com
Fantastic information, a roadmap to start your personal branding business with terrific resources to refer back to and a wonderful resourceful FB community! I’m already using so much of what I’ve gained from the experience with my own clients!
— Jama Finney, Photographer, Louisville, Kentucky www.jamafinney.com


From London VIP clients

Just got this email from my editor who saw the ‘work in progress’ for my website. She says:
”I realized what I like so much about your photos, and that photographer did a fabulous job bringing out the “real you” - you look as beautiful as you are, but you don’t look “glam” - you look like you are radiating an inner light of love and leadership that the people taking your courses will benefit greatly from. Purposeful beauty :)”

I figured you might enjoy reading that, too :)
— Iris van Ooyen, Author
Until Heidi Hapanowicz, no one had ever taken a good photo of me. Never. Even my baby photos were horrible (good thing my parents loved me). Over the years there have been a few pretty-good photos, but for the most part, the camera and I do not have not had a good relationship.

But when I met Heidi, I knew instantly that if anyone could get a good photo of me, it was her. So when this once-in-a-lifetime opportunity came up for a business branding session (photo shoot with Heidi + branding with the ultimate branding strategist none other than Ashley Ambirge), in LONDON, I eagerly threw $$$$$ their way and booked my flight in July of 2017.

I’ve never met someone as committed to getting the perfect shot as Heidi. There we were, in this completely posh flat in Notting Hill, going through the outfits Heidi’s trusted, brilliant stylist Hilde Fossen had picked out for me, and shooting all kinds of indoor photos because it was raining that day. And there was Heidi, rapping Eminem to get me to laugh so my face would look relaxed. At one point she was on a balcony outside, leaning backwards over the edge, and holding an umbrella over her - just to get this one particular angle of me on the velvet sofa.

When she showed me some of the shots she had taken I thought I’d burst into tears. Suddenly I felt so confident about my new business and my brand, I felt like I could take over the world. That’s how good Heidi is.

But I couldn’t cry because then I’d ruin my makeup and fake eyelashes, and we still had a few hours left for even more photos. As you can see from the photos, the rain let up and we got some great (IMHO) shots.

If you have the chance to book a brand photo shoot with Heidi, DO IT. Not only is she a Mensa-level genius with her camera, she’s a RIOT. I never knew a photoshoot could be so much fun.

When I think back to that time, I still can’t believe it actually happened. But I have these gorgeous photos as proof. Heidi, thank you from the bottom of my heart.
— Jenn Whinnem, Founder of Obsession Eleven